Overview
All campaigns summary. Auto-refreshes every 5 minutes.
* TRUE CPL includes $2,500/mo management fee + $329/mo tools (Dapta $249 + FAL $80) = $94.30/day overhead
Followup Reached — Optimization Threshold
Contacts tagged solar_discovery_attended in rolling 30 days. Target: 50 to shift Meta optimization from leads to conversions.
Campaign Comparison
English vs Spanish campaign performance.
Ad Set Performance
Per-ad-set metrics. Click headers to sort.
Ad-Level Breakdown
Every ad with metrics. Search to filter. Click headers to sort.
Dayparting Heatmap
Hourly metrics by ad set for each day of the selected period. Times are in Pacific Time (ad account timezone). Click a cell to toggle that ad set for that hour.
Trend Charts
CPL, leads, and spend over time. Select date range.
CPL Over Time
Leads Per Day
Spend Per Day
5-Day Audit Log
Recent analysis runs. Click to expand details.