Overview
All campaigns summary. Auto-refreshes every 5 minutes.
* TRUE CPL includes $2,500/mo management fee + $329/mo tools (Dapta $249 + FAL $80) = $94.30/day overhead
Followup Reached — Optimization Threshold
Contacts tagged solar_discovery_attended in rolling 30 days. Target: 50 to shift Meta optimization from leads to conversions.
Campaign Comparison
English vs Spanish campaign performance.
Ad Set Performance
Per-ad-set metrics. Click headers to sort.
Ad-Level Breakdown
Every ad with metrics. Search to filter. Click headers to sort.
Dayparting Heatmap
Hourly spend comes from Meta Insights; lead counts use exact per-submission timestamps from Facebook Lead Center (not spend-based estimates). Hour labels show Pacific Time and Illinois Central Time. The day view is for inspection only—dayparting recommendations require a rolling 15-day window covering three 5-day reporting periods. Ads currently run 8 AM–8 PM Central.
Trend Charts
CPL, leads, and spend over time. Select date range.
CPL Over Time
Leads Per Day
Spend Per Day
5-Day Audit Log
Recent analysis runs. Click to expand details.